Study on Business Potential and Major Players of Cooking Oil Industry – Indonesia has been known for a long time as the largest CPO producer in the world with sustainably increasing production. In 2014, total CPO production is predicted to reach 28 million tons with foreign exchange of US$ 25 billion. However, this predicate does not make Indonesia to be able to control CPO price in world market. Even, Indonesia is always controlled and shall follow the intention of importing countries. Actually, it can be avoided if Indonesia is able to perform innovation of CPO derivative products such as cooking oil, margarine, cosmetics, biodiesel and oleochemicals.